A New Travel Trend

The latest wellness travel trend is natural cold plunges according to an article on a British Vogue.

Cold plunging, or cold water therapy, involves lowering yourself into a body of water with temperatures below 60 degrees Fahrenheit. The amount of time you spend submerged ranges, and people should consult their doctor before trying, as these sessions can be a serious shock to the body.

The article suggests that according to theories by historians, its origins began in ancient Greek and Roman frigidariums or cold baths. Dr. Lubna Khan-Salim, aesthetic surgeon and avid cold plunger, says diving into cold water also has a long history in Scandinavia, where the therapeutic benefits have been touted for centuries.

However, its popularity in the wellness industry has only popped up in the last five years or so. “It particularly took hold in lockdown during the global pandemic,” she says. “It was a relatively safe activity for people to do outdoors while social distancing and many people took to social media to share how a cold dip improved their mood and health.” But data shows this is not just a social media craze. Booking companies like Pitchup are seeing a 49 percent increase in winter arrivals.

Article reference: Natural Cold Plunges Are the Latest Wellness Travel Trend—Here’s Where to Try One

Tags: travel